Sam Middlehurst

Sam Middlehurst has a diverse work experience spanning over many years. Sam currently serves as the Chief Executive Officer at admiral.digital since August 2020. Before that, they co-founded Fresh Sports Group in November 2019, providing strategic consultancy for sports brands until it was acquired by admiral.digital in July 2020.

Sam Middlehurst also co-founded and served as the Managing Director of The Music Run™ and Fresh Events Asia, both from 2013 to 2020. Additionally, they had previous experience as an Operations Manager at Renoir Consulting from 2007 to 2013.

Sam Middlehurst has attended Trinity College Dublin, where they pursued a degree in Philosophy and Politics with Economics. They have also studied at The University of British Columbia, majoring in Philosophy and Politics. Before their university education, Sam attended Worth School.