Casey Betancur

Casey Betancur currently serves as the Digital Growth and Testing & Optimization Manager for Acrobat Web at Adobe, starting in September 2023. As the Founder and President of Dream Advertising since October 2022, Casey has also worked as a Senior Analytics & Marketing Consultant at Limetree. Previous roles include MBA candidate at the University of North Carolina at Chapel Hill, Director of Digital Marketing & Analytics at WPS Health Solutions, and positions at Meta, Gymshark, and Albertsons Companies. Casey holds an MBA in Data Analytics and Decision Making from UNC Kenan-Flagler Business School and a Bachelor of Science in Business Administration with double majors in Marketing and Business Management from the University of Denver.