Karthik R.

Karthik R. serves as the Managing Director of Retail and Consumer Goods and Chief Go-To-Market & Strategy Officer at Adobe, leading the North America go-to-market strategy and commercial business development for a rapidly growing $XXB business. Prior to Adobe, Karthik R. held the position of Global Head of Go-To-Market & Enterprise Strategy at Nike, where key projects sponsored by the CEO were championed to enhance both top and bottom line growth. Experience at McKinsey & Company and Expedia Inc. includes serving as Engagement Director and Strategy Leader, focusing on Go-To-Market Strategy and Digital/AI Transformation for Fortune 50 companies. Karthik R.'s early career at AMD involved technical product management, where significant advancements in 64-bit computing were achieved. Karthik R. holds an MBA from Columbia Business School and a Master’s degree in Computer Engineering from the University of Wisconsin-Madison.