Marta Frattini is the Head of Global Industry Strategy for Retail at Adobe, where they lead initiatives to enhance customer experiences and drive digital transformation. With over 15 years of experience in digital marketing, CRM, and omnichannel personalization, Marta has held key roles in both agency and consulting environments, as well as leadership positions at major retailers like Gap and Brooks Brothers. Their international background spans EMEA and North America, and they have a proven track record of executing successful digital strategies and loyalty programs. Marta's expertise lies at the intersection of strategy and tactic, where they excel at transforming innovative ideas into impactful realities.
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