Stacy Martinet

Stacy Martinet is the VP, Marketing & Communications at Adobe Systems. Stacy has also served as the Chief Marketing Officer and Operating Committee Member at Mashable from January 2010 to December 2016.

During their time at Mashable, Stacy led the brand strategy through a substantial high-growth period. Stacy expanded the headcount from 30 to 300+, implemented data tracking and analysis, increased the monthly visitors, and increased revenue by 45% YoY. Stacy also collaborated with executives on the funding strategy; increased investment growth with the company’s Series A, B, and C funding. In addition, they increased event attendance 3x at the company’s annual events using innovative demand generation strategies, completing the online-offline viral loop.

Under Stacy’s leadership, the creative teams produced multi-award-winning content marketing strategies that reached 24M social subscribers and served over 3B monthly impressions with short-form videos. The team also generated 3% of the company’s revenue within one year. Stacy expanded into new content categories while diversifying customers through social campaigns; they were also able to reduce costs by 50% YoY.

In addition to their work at Mashable, Stacy created the Social Good Summit & Social Good Community. The year-round program garnered more than 2B online impressions and local meet-ups in over 100 countries.

Stacy Martinet has a Bachelor of Arts in Mass Communications from Towson University. Stacy majored in Journalism and Public Relations.

They work with John Travis - VP, Brand Marketing, Mala Sharma - VP & GM Creative Cloud Product, Marketing and Community, and Alex Amado - VP, Marketing. and Courtney Brigham - Director, Communications reports to Stacy Martinet. Stacy Martinet reports to Ann Lewnes, Chief Marketing Officer & EVP, Corporate Strategy & Development.