Wiebke Arendt

Wiebke Arendt has a diverse work experience spanning over 13 years. Their most recent role is as a Growth Marketing Strategist & Competence Lead Growth Marketing at Advance B2B, where they assist B2B SaaS, subscription, and tech companies in scaling their marketing efforts. Prior to this, they served as the Head of Marketing at Nomentia, a Nordic cash management provider. Before that, they worked as a Digital Marketing & Content Specialist at OpusCapita and held a position in Online Communications and Marketing at Fingertip Ltd. Wiebke also gained experience as an Online Communications Manager at Kiosked and participated in internships at the University of Helsinki, Management Events, TU Berlin Science Marketing, and SPD Parteivorstand. Wiebke began their career in the International Department of Deutsche Bahn AG. Throughout their career, Wiebke has developed expertise in growth marketing, content creation, digital marketing, and marketing strategy.

Wiebke Arendt has an educational background in strategic communication, media and global communication, and media and communication. In 2016-2017, they attended Berghs School of Communication, where they pursued a degree in Strategic Communication. Prior to that, from 2010-2012, they studied at the University of Helsinki and obtained a Master of Science degree in Media and Global Communication. Their undergraduate studies took place at Universität Passau from 2005-2008, where they earned a Bachelor of Arts degree in Media and Communication.

Aside from their formal education, Wiebke has also obtained additional certifications. These include a Marketing Writing Bootcamp from MarketingProfs in December 2016, Marketing Analytics in Practice and Marketing in a Digital World from the University of Illinois at Urbana-Champaign in July and June 2015 respectively, Content Strategy for Professionals 1: Engaging Audiences for Your Organization from Northwestern University in May 2015, Digital Analytics for Marketing Professionals: Marketing Analytics in Theory from the University of Illinois at Urbana-Champaign in May 2015, and Writing Marketing Copy from lynda.com in May 2015. Wiebke also holds certifications in Hubspot Reporting and Inbound Certification from HubSpot, both obtained in January and May 2015 respectively. Additionally, they have completed various Salesforce Trailhead badges such as Data Management, Data Modeling, Reports & Dashboards, and Salesforce Platform Basics, although specific months and years of completion are not provided for these badges.