Simón Gracia de Torres

Simón Gracia de Torres has a comprehensive work experience spanning a variety of roles in digital marketing and advertising. Starting in 2014, they worked as a Strategic Planner Trainee at Wunderman Helsinki/Y&R Finland, assisting account managers in client work and conducting competitive analysis. In 2015, they worked as an Assistant Account Executive at Wunderman, supporting account managers with advertising campaign management and overseeing design and copywriting. Later that year, they joined OMD España as an Assistant Digital Media Planner, tracking and managing digital marketing campaigns for international clients. Simón then moved on to Gesmedia in 2016, where they worked as a Junior Digital Media Planner, designing and implementing digital marketing strategies and providing insights to clients' marketing managers. Simón then joined IKI Media in 2017 as a Senior Digital Media Planner / Account Executive, responsible for optimizing digital campaigns and negotiating advertising prices with media vendors. In 2020, they worked as a Trade & Investment Advisor for Spain's Economic & Commercial Office in San Juan Puerto Rico USA, promoting economic and commercial relations between Spain and Puerto Rico and providing consulting services to Spanish companies. In 2019, Simón became a Digital Marketing Specialist at Iberiad PPC, focusing on lead generation and advertising through Google Ads and Facebook Ads. Simón also worked as a Digital Lead Acquisition Manager at Onyx Solar Energy from March to October 2021. Currently, they are working at AdVenture Media Group as a PPC Strategist / Senior Account Manager, providing digital marketing consulting and analysis for clients from various industries with the goal of increasing conversion rates and return on ad spend. Overall, Simón has a strong background in digital marketing, encompassing strategy development, campaign management, and client consultation.

Simón Gracia de Torres has an extensive education history in the field of media, communications, advertising, and business. Simón obtained a Master's degree in Advertising Strategic Planning and Account Management from Universidad de Sevilla in 2015. Prior to that, they completed a Bachelor's degree in Media and Communications from Karlstad University in 2014. In 2013, they earned another Bachelor's degree in Public Relations, Advertising, Marketing, and Applied Communication from Universitat Pompeu Fabra. Their educational journey began with a Bachelor's degree in Communication and Media Studies from Universidad de Sevilla in 2012.

Simón further enhanced their skills and knowledge by pursuing a Master of Business Administration (MBA) in International Business/Trade/Commerce from ICEX-CECO in 2018-2019. Additionally, they have obtained several certifications to stay updated in the industry. These certifications include Triple Whale - E-Commerce Analytics Software from Triple Whale in 2022, Google Shopping Tips with PPCKirk - Kirk Williams, Zato Marketing from ZATO in 2022, Facebook Ads Creative - Andrew Faris from CXL in 2022, Google and Facebook Ads for Ecommerce - Susan Wenograd from CXL in 2022, Technical SEO - Martijn Scheijbeler, RVShare from CXL in 2021, Facebook Ads - Facebook Advertising Expert / Curt Maly, Black Box Social Media from CXL in 2021, LinkedIn Advertising - AJ Wilcox, B2Linked from CXL in 2021, YouTube Ads - How to build & scale profitable YouTube ad campaigns from CXL in 2021, Google Ads - Remarketing Advertising & Strategy from AdVenture Media Group in 2021, Unbounce - #1 Landing Page Builder from Unbounce in 2020, Alibaba B2B Sales - Account Management, Analytics (Biz Trends) & Advertising from Alibaba.com in 2020, Elementor - #1 WordPress Webpage Builder from Elementor in 2020, Landing Page Design & Conversion Rate Optimization (CRO) from AdVenture Media Group in 2020, Google Tag Manager - #1 Tag Management System (TMS) from Google in 2020, Google AdWords - Profit with PPC / Search Engine Marketing (SEM) from AdVenture Media Group in 2019, Google Positioning / Search Engine Optimization (SEO) from Udemy in 2018, Google Analytics - #1 Web Analytics Tool from Google in 2018, Certificate in Advanced English - Cambridge ESOL from the University of Cambridge in 2013, and First Certificate in English - Cambridge ESOL also from the University of Cambridge in 2012.

Simón's education and certifications reflect a strong focus on the fields of advertising, marketing, communications, and business, with an emphasis on digital marketing tools and strategies.