Jaye Peterson

Jaye Peterson has a rich and diverse work experience spanning various industries. From 1992 to 1995, they worked as a Marketing Manager at Minnesota Daily. They then joined Carmichael Lynch in 1996, where they served as an Account Leader, managing teams and working on brand positioning and campaign development for major brands like Harley-Davidson and Porsche Cars N.A., earning multiple Effie's awards. In 2007, Jaye joined Little & Company as VP, Insights and Innovation, previously serving as VP, Strategy, and Managing Acct Dir. They played a crucial role in the agency's recognition as Advertising Age's 2015 Small Agency of the Year - Midwest Silver. Jaye's responsibilities included leading new business pitch teams and driving growth for accounts such as Lowe's and Target. Currently, Jaye is the Vice President of Strategy at AdventureTM, where they utilize their expertise in advertising, marketing, and experience design to transform and scale businesses, particularly in outdoor and enthusiast categories.

Jaye Peterson obtained a Bachelor of Individualized Studies degree from the University of Minnesota. During this time, their field of study focused on Advertising, Marketing and Speech Communication. No specific start or end years were mentioned for this educational experience.