MR

Marisa Rosen

Senior Research Director at Advertiser Perceptions

Marisa Rosen has a diverse work experience spanning over several years. Marisa started their career as an Assistant Media Planner at Kovel/Fuller in 2004. Marisa then moved to CNET, where they worked as an Account Coordinator for Games & Entertainment clients from 2004 to 2006. Later on, they became a Research Analyst, providing market research support to ad sales and marketing teams at CNET.

In 2008, Marisa joined CBS Interactive as a Research Manager, where they managed primary and secondary/syndicated audience research for various digital media brands. Marisa utilized research methods such as online surveys, usability testing, and internal analytics tools. Marisa'srole extended until 2012.

Since 2014, Marisa has been working at Advertiser Perceptions as a Senior Research Director. In this position, they conduct qualitative and quantitative research to uncover insights that help media and ad/mar tech companies improve their B2B offerings and go-to-market strategies. Marisa is responsible for project feasibility, study design, participant recruitment, moderation, and analysis. Marisa'srecent client list includes well-known companies like Amazon, Google, Microsoft, and Snap.

Marisa Rosen holds a Bachelor's Degree in American Studies from Occidental College.

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Timeline

  • Senior Research Director

    February, 2014 - present