Darrell Beneker

Darrell Beneker is a seasoned professional in consumer insights and market strategies, currently serving as the Director of Consumer Insights at Advocate Aurora Health since June 2018. Previously, Darrell held the same position at Aurora Health Care from May 2014 to June 2018, where responsibilities included developing strategies for consumer retention and presenting at national conferences. Darrell's extensive experience in research includes roles such as Senior Director of Research Services and Director of Research Operations at The Dieringer Research Group, Senior Research Analyst at the Milwaukee Journal Sentinel, and Marketing Analyst at Dairyland Greyhound Park. Additionally, Darrell has contributed to academic settings as an Adjunct Professor at Cardinal Stritch University. Educational qualifications include a B.S. in Marketing from the University of Wisconsin-La Crosse and an M.S. in Sport and Leisure Commerce from the University of Memphis.