Sebastiaan Peek is a seasoned UX researcher and manager with extensive experience in driving and leading user research initiatives across various sectors. Currently serving as a Staff UX Researcher at Adyen since March 2022, Sebastiaan specializes in strategic B2B research for payment and banking products, with a focus on collaboration with senior leadership and global education within the product organization. Previously, in roles such as UX Manager at Mediahuis Nederland and Senior User Researcher at Tilburg University, Sebastiaan demonstrated a strong ability to optimize products and mentor junior researchers. Academically, Sebastiaan holds a PhD in Human Computer Interaction and Gerontology from Tilburg University, along with multiple degrees in psychology and communication systems.