Claire Poirier

Programmatic Commercial Director at ADYOULIKE

Claire Poirier has a diverse work experience in the field of digital advertising. Claire most recently worked as the Programmatic Commercial Director at Adyoulike since January 2022. In this role, they were responsible for developing and managing relationships with agencies and advertisers, implementing Native Advertising values, optimizing campaigns, and negotiating commercial deals. Claire also stayed updated on industry trends and competition.

Prior to that, Claire worked as the Sales Manager Programmatic from September 2018 to January 2022 at Adyoulike. Here, they focused on managing and retaining a portfolio of agencies and advertisers, optimizing deals, and working with Adops teams to enhance campaign performance. Claire also played a role in proposing innovative media and format solutions such as Display, Video, Brand Content, and Social.

Before joining Adyoulike, Claire served as the Digital Account Manager for Google Ads at Midi Libre from August 2014 to October 2015. Prior to that, they worked as the Chef de publicité digital at M Publicité from September 2013 to August 2014, where they were responsible for advertising space commercialization across various websites and mobile applications.

Claire's earliest work experience in the digital advertising industry was at Altice Group, where they worked as the Directrice de clientèle digital from October 2015 to September 2018.

Overall, Claire Poirier has a strong background in programmatic advertising, account management, commercialization, and staying updated with industry trends.

Claire Poirier's education history begins in 2009 when they enrolled at Le Rebours and pursued a BTS Management des Unités Commerciales degree with a focus on Marketing Management. Claire completed this degree in 2011.

From 2011 to 2015, Claire attended Montpellier Business School and completed a Programme Master Grande Ecole. Claire'sspecialization during this program was in Digital Marketing.

In 2012 and 2013, Claire also studied at ETEA- Faculty of economic and Business Sciences in Cordoue, Spain, where they pursued a master's degree. The field of study for this degree is not specified.

Claire has also obtained multiple certifications. In 2020, they received the CERTIFICATION XANDR from Xandr, and in 2021, they obtained the CERTIFICATION VERIZON from Verizon Media. Additionally, in 2020, they earned the CERTIFICATION DV360 - DISPLAY & VIDEO from Google.

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Timeline

  • Programmatic Commercial Director

    January, 2022 - present

  • Sales Manager Programmatic

    September, 2018

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