Craig Johnston

Craig Johnston has a diverse range of work experience in the field of advertising and digital media. Craig'smost recent role is as a Senior Brand Strategist at ADYOULIKE, an OpenWeb Company, where they currently represent EssenceMediacom. Craig emphasizes the importance of native advertising in capturing user attention in a non-intrusive way. Prior to this, Craig worked at TikTok as an Agency Partnerships Manager, where they onboarded new clients and executed a successful guerilla marketing campaign for the launch of Taki's. Craig also served as a Senior Sales Manager and Key Account Manager at Quantcast, where they demonstrated their expertise in sales and account management. Craig's experience also includes working as a Digital Planner at Vizeum, where they handled digital strategies for top brands such as Heinz, IKEA, and Panasonic. Craig began their career as an Analyst at MailOnline, where they gained valuable experience in programmatic advertising. Craig's initial professional experience was as an intern at Interbrand. Overall, their work experience showcases their proficiency in various aspects of advertising, digital media, and brand management.

Craig Johnston attended Durham University from 2009 to 2012, where they completed a Bachelor of Science Honors degree in Mathematics & Philosophy. In 2022, they also briefly attended the Founder Institute, although no specific degree or field of study is specified.