Armando Estévez Elvira

Associate Director Product Marketing at AEC

Armando Estévez Elvira has a diverse work experience spanning multiple industries and roles. Armando is currently working at AEC as an Associate Director of Product Marketing, a position they have held since May 2023. Prior to this, they were a Senior Manager of Product Marketing at the same company, from December 2021 to April 2023.

Before joining AEC, Armando worked at Stellantis, where they held the role of Jeep EMEA Product Marketing Manager. In this role, they were responsible for leading the Jeep brand's compact and mid-size SUV product planning and pricing strategy in the EMEA region. Armando also coordinated the brand's electrification strategy in Europe, including e-mobility and connectivity solutions, new product approvals, price positioning, commercial policies, and communication. Armando worked at Stellantis from February 2019 to February 2022.

Prior to their position at Stellantis, Armando worked at FIAT CHRYSLER AUTOMOBILES. Armando held various positions, including Jeep EMEA Product Marketing Specialist, where they ensured Jeep values through project management activities and coordinated internal and external entities. Armando also served as the Product Manager for Alfa Romeo, where they managed commercial and communication actions to position Alfa Romeo's product portfolio in the Spanish market. Additionally, they worked as a Digital Marketing Manager, responsible for FCA's cross-brand digital marketing, search engine optimization, and social media strategy in the Spanish market. Armando worked at FIAT CHRYSLER AUTOMOBILES from October 2014 to January 2019.

Armando's earlier experience includes working at Mindshare Spain as a Digital Account Executive, where they planned and optimized digital media and communication strategies for clients such as Melia Hotels International, BBVA, Lufthansa, and American Express. Armando held this position from February 2013 to October 2014. Armando also had an internship at BBVA Suiza, where they gained experience in Marketing and Commercial Intelligence.

Overall, Armando Estévez Elvira has a strong background in product marketing, brand strategy, and digital marketing across various industries, including the automotive sector.

Armando Estévez Elvira received a Bachelor of Business Administration (B.B.A.) degree with a focus in Marketing/Marketing Management, General from Concord University, where they studied from 2008 to 2010. Armando continued their education at St. Thomas Aquinas College, completing their Bachelor of Business Administration (B.B.A.) degree in Marketing/Marketing Management, General from 2008 to 2012. To further enhance their knowledge and skills in the field, Armando pursued a Masters Degree in Marketing Management & Commercial Development at ESIC Business & Marketing School from 2012 to 2013.

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Timeline

  • Associate Director Product Marketing

    May 1, 2023 - present

  • Senior Manager Product Marketing

    December, 2021