Eileen Sp L.

Eileen SP L. has a diverse work experience spanning multiple industries and roles. Eileen SP began their career at Matrix Sdn Bhd in 2000, where they worked in Marketing & Admin until 2005. Eileen SP then joined CIMA as a CPD Executive from 2005 to 2009. Following that, Eileen worked at StarSols as an Associate Campaign Manager and later as a Campaign Manager from 2009 to 2010. Eileen SP then moved on to AmBank Berhad, where they held roles in Customer Lifecycle Marketing and Portfolio Marketing from 2010 to 2012. Eileen then joined Maybank and served as a Manager in Portfolio Management and Membership Rewards from 2012 to 2019. Currently, they are working at AFFIN Group, where they have held various positions including Vice President of Customer Experience from 2019 to 2021, Acting Head of Customer Experience from 2021 to 2022, and currently as the Head of Group Customer Experience Management in Group Corporate Strategy.

Eileen SP L. obtained a Master of Business Administration (M.B.A.) in Strategic Marketing from the University of Southern Queensland from 2016 to 2019. Prior to that, they received a Professional Banker certification from the Asian Institute of Chartered Bankers in 2015, where they studied Marketing and Selling of Financial Services, CRM Strategy, and Retail Lending. From 2013 to 2015, Eileen obtained an Executive Banker certification from the same institute, focusing on topics such as the Malaysian Regulatory Framework, Risk in Financial Services, Banking Operations, and Professional Ethics. Eileen SP also holds an Associate certification from AICB obtained in 2016. Further educational details, including a degree from CIM | The Chartered Institute of Marketing and attendance at the University of London, are not provided. Eileen's earliest education history is from 1991 to 1996 at SMDJ, without a specified degree or field of study.