Business Strategy and Planning

About

The Business Strategy and Planning team at AFFIN Group is responsible for formulating and executing strategic initiatives to drive growth and operational efficiency across the conglomerate's various financial services. This team conducts market analysis, develops business plans, oversees project management, ensures compliance with Shariah principles for Islamic banking, and supports innovation and digital transformation efforts. They play a key role in aligning departmental strategies with the overall corporate vision, optimizing product offerings, and enhancing customer and employee experiences.


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