Serlene Koay is currently working at Affin Bank Group as the Demand Management Lead in the Strategy & Demand department. Serlene previously held positions at U Mobile as a Senior Manager, DiGi Telecommunications Sdn Bhd as a Principal Consultant, Smith & Nephew Healthcare Sdn Bhd as a Customer Service Manager, and Computer Systems Advisers (M) Berhad as a Business Support Manager. Serlene also worked at Sumbershire Education Consultants (S) Pte Ltd as a Program Executive. Serlene holds a Bachelor of Commerce and Management degree, with a major in Business and Marketing from Lincoln University, and has completed certificates in Strategy Execution and Disruptive Strategy from Harvard Business School Online.
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