Charlie Lynch

Director - Demand Gen / Digital Experience / SEO at AffiniPay

Charlie Lynch has a diverse and extensive work experience in various leadership roles in the digital marketing field. Charlie has held positions such as Director of Demand Generation and Digital Experience at AffiniPay, Senior Director of Digital Experience at Filevine and MasterControl, and Chief Marketing Officer/VP of Product Design at VoiceSignals.

Throughout their career, Charlie has demonstrated a strong expertise in brand messaging, creative transformation, and user-centered design processes. Charlie has successfully boosted organic traffic and reduced bounce rates, increased MQLs and site-wide conversions, and improved engagement for various companies. Charlie has also hired and managed creative and digital teams to enhance output and efficiency.

Charlie's experience includes spearheading idea generation and product design for cutting-edge AI/ML technology at VoiceSignals. Charlie has developed innovative data analysis frameworks, crafted UI/UX prototypes, and integrated customer feedback mechanisms into products.

Prior to their leadership roles, Charlie has also worked in marketing and sales coordination roles at companies such as FranklinCovey, American Express, McCann Worldgroup, Black Diamond Equipment, and The North Face.

Overall, Charlie Lynch's work experience showcases a strong track record of driving growth, optimizing digital experiences, and leading successful digital transformations across a range of industries and companies.

Charlie Lynch earned a Bachelor's degree in English, History, and Business from the University of Vermont between 1996 and 2000. In 2011, they attended Hyper Island for a Masters Class in Digital Technology & Marketing. Charlie also attended Bond University in 1999 and 2000, although the specific degree and field of study are unknown. Charlie Lynch completed additional certifications in Adobe AEM - Develop Websites and Components from Adobe in 2017, and in Adobe Sitecatlyst from Adobe in 2012.

Links

Previous companies

FranklinCovey logo
MasterControl logo
Black Diamond Equipment logo
Filevine logo
American Express logo
The North Face, a VF Company logo

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Timeline

  • Director - Demand Gen / Digital Experience / SEO

    October, 2023 - present

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