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Paul Hernandez

Director, Lifecycle Marketing at AffiniPay

Paul Hernandez has over 15 years of experience in various marketing roles. Paul most recently worked at AffiniPay as the Director of Lifecycle Marketing and Director of ABX & Orchestration. Prior to that, they were a Senior Manager of Global Integrated Marketing Strategy at Workday, and the Director of Marketing at VNDLY, a Workday company. In their role at VNDLY, they built and managed a high-performance marketing team, developed and executed marketing strategies, managed events, and contributed to the company's growth and acquisition. Before their time at VNDLY, Paul held positions at Expo, Inc. and Q1 Productions, where they gained experience in marketing for technology and educational services. Paul began their career at Schlesinger Associates as the Business to Business and Consumer Research Team Lead. Paul has a strong background in team management, demand generation, event management, and strategic marketing.

Paul Hernandez obtained a Bachelor's degree in Communications from Eastern Illinois University, attending from 2000 to 2004. Paul has also received the following additional certifications: AdWords and Analytics: Remarketing (2016) from LinkedIn in 2017, Google Tag Manager (V2) Essential Training from LinkedIn in 2017, and an Interactive Marketing Certificate from DePaul University. The year of obtaining the Interactive Marketing Certificate is unknown.

Links

Previous companies

Schlesinger Group logo
Workday logo

Timeline

  • Director, Lifecycle Marketing

    January, 2024 - present

  • Director, ABX & Orchestration

    September, 2023

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