Affinitiv
Larry Wischnewsky is a seasoned professional with extensive experience in software implementation and human resources. Currently serving as a Software Implementation Manager at Affinitiv since September 2009, Larry has a strong background in the technology sector, having previously held a similar role at Car-Research from September 2008 to September 2022. Larry's earlier career includes a tenure at JPMorgan Chase in human resources from 1998 to 2008 and customer service at Bank One from 1996 to 1999.
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Affinitiv
Affinitiv is a leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analyticcapabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle.