Carolyn Klinger

Carolyn Klinger, CCXP, FCXP has over 14 years of experience in market intelligence, customer experience, and competitive intelligence. Carolyn currently serves as the Director of Market Intelligence at Affinity.co, where they lead the Win Loss Program to gather buyer feedback and informs GTM strategy and product road map. In addition, they are responsible for all competitive intelligence initiatives.

Prior to that, Carolyn worked at Nuance Communications as the Director of Market & Competitive Intelligence. Carolyn led a team responsible for market, customer, and competitive intelligence, delivering actionable insights to executive and cross-functional stakeholders. Carolyn also led customer research initiatives, including surveys and interviews.

Carolyn has also held positions at Primary Intelligence, where they served as the Director of Partnership Marketing and Director of Industry Insights. In these roles, they built and nurtured referral partner programs, conducted meta data analysis, and published findings on customer experience and win-loss research topics.

Earlier in their career, Carolyn worked as a Program Consultant at Primary Intelligence, where they led customer experience and win-loss projects for global B2B clients and developed custom strategies to improve customer experience.

Before their time at Primary Intelligence, Carolyn served as an Adjunct Associate Professor at the University of Maryland Global Campus, teaching courses in market intelligence and competitive analysis.

Carolyn began their career as the Principal of Galvin Consulting, LLC, where they worked for 5 years.

Overall, Carolyn Klinger brings extensive experience in market intelligence, customer experience, and competitive analysis to their roles, with a focus on gathering insights, delivering actionable recommendations, and driving business growth.

Carolyn Klinger has a Master of Arts degree in Liberal Studies with an emphasis on International Relations from Georgetown University. Carolyn also holds a Bachelor of Arts degree in Political Science from Hood College. Additionally, they have a Master's of International Management degree in Marketing from Thunderbird School of Global Management. Carolyn has obtained several certifications, including the CCXP certification from the Customer Experience Professionals Association (CXPA), and various digital marketing certifications from Coursera and the University of Illinois Urbana-Champaign. Carolyn is also a certified Qualtrics expert and a member of the CXPA.