Apoorva Tiwari

Apoorva Tiwari is a Senior Manager with extensive experience in performance marketing and digital branding, currently serving in dual roles at MAAS and Affle since September 2022. Previously held positions include Group Head of Performance Marketing at Neil Patel Digital India and various roles at Merkle Sokrati, NP Digital, and Capgemini, specializing in strategic communications, social marketing platforms, and campaign management. With a strong background in e-commerce, food tech, and health and personal care verticals, Apoorva has successfully led performance marketing strategies for numerous clients in India and the US, achieving significant growth in key performance indicators. Apoorva holds a Bachelor of Engineering in Electronics and Communication from the Oriental Institute of Science & Technology.