Frederick Baya

Frederick Baya has over 16 years of experience in marketing and brand management, currently serving as Marketing Manager - Brand & Analytics at AfrAsia Bank Limited since July 2007. In this role, Frederick is responsible for devising integrated strategies for cards acquisition and usage in the high net worth market, alongside managing cross-selling initiatives. Prior positions at AfrAsia Bank include Channel Manager and Product and Marketing Analyst, where key responsibilities encompassed market data analysis, client surveys, and the implementation of marketing strategies to enhance card sales and deposit products. Before joining AfrAsia Bank, Frederick worked as a Customer Relationship Officer at State Insurance Company of Mauritius, contributing to marketing and business development strategies. Frederick holds a Bachelor of Commerce in Management from the University of South Africa and a Higher School Certificate in Economics from St Joseph's College.