Isabella Lucas

Isabella Lucas is an experienced marketing professional currently serving as the Coordenadora de CRM at Afya since February 2020, where responsibilities include leading strategic initiatives in relationship management and data intelligence for medical professionals and students. Prior roles include Coordenadora de Inbound Marketing and Senior Inbound Marketing Analyst at Linha e Pedra Comunicação Audiovisual, focusing on B2B content strategies and marketing automation. Isabella's background encompasses project management, social media analytics, and content production, with earlier experience in journalism and press relations for various organizations. Holding a degree in Comunicação Social with a specialization in Journalism from Universidade Federal de Minas Gerais, Isabella has developed a versatile skill set spanning content creation, marketing strategy, and performance analysis.