Jessica Gema

Jessica Gema possesses extensive experience in CRM and marketing, with a current role as Coordenadora de CRM at Petlove since April 2022, where responsibilities include developing end-to-end strategies for CRM/CRO channels, leading to a 92% year-over-year revenue growth. Prior experience includes positions as a CRM Analyst at Loft, focused on structuring CRM operations and collaborating with various teams, and as a CRM Analyst at Serasa, where automated communication strategies were implemented using email marketing and SMS. Jessica's career began at AccorHotels in relationship marketing and has included roles at Nielsen and AstraZeneca, providing administrative support. Jessica holds a degree in Public Relations from FAPCOM and has pursued studies in Business Administration at multiple institutions.