Jay Gaines

Since joining AgentSync in 2021, Gaines has rapidly scaled and strategically built out the marketing function. With a focus on demand gen, product marketing, content, and events, Gaines has grown the team from 4 to 15, with plans to end the year at 17 marketing team members. The marketing team sourced more than 50% of AgentSync's new bookings last fiscal year, and has sourced more than 65% of pipeline opportunities in the current fiscal year. As Chief Marketing Officer, Gaines will focus on continuing to develop AgentSync's go-to-market strategy, reputation and brand awareness, and demand generation.

Gaines offers decades of deep marketing insights to the AgentSync senior leadership team. Prior to joining AgentSync, Gaines held multiple marketing leadership roles at both established and startup B2B companies. Most recently he was CMO at Forrester and Sirius Decisions, a global research and advisory firm that empowers the world's leading marketing, product, and sales leaders to align with one another, execute with precision, and accelerate growth. In addition to being responsible for all global marketing strategy, Gaines led SiriusDecisions' marketing executive services where he and his team acted as personal advisors to leading global CMOs to drive positive organizational change, validate decisions, innovate, benchmark, and challenge them to create the most effective, measurable and accountable marketing function possible.