Paul Poels

Paul Poels has a diverse work experience spanning multiple industries and roles. Paul is currently working as a Senior Director of Digital Marketing & Personalization at Ahold Delhaize, where they oversee various digital marketing platforms and measures value realization. Prior to this, they served as the Chief Customer Officer at Relay42, a MarTech SaaS scale-up company. Their responsibilities included managing a customer data platform and achieving significant turnover.

Before joining Relay42, Paul worked at Philips for over a decade in various leadership roles. Paul was the Head of Digital Analytics & Marketing Optimization, where they created new global capabilities from scratch. Paul also served as the Director of Marketing for the Sonicare oral healthcare business, where they had shared P&L responsibility for several regions. Additionally, Paul was the Director of Strategy, responsible for developing a global strategy for the Consumer Lifestyle business and performing market analyses. Their early roles at Philips included Senior Manager of Marketing Intelligence, where they managed a large budget and trained marketers in data-driven marketing.

Paul began their career at McKinsey & Company as an Associate Strategy Consultant, where they focused on lean transformations and developed strategies for energy companies. Paul also worked at KPMG as an Executive Business Consultant, specializing in IT strategy, organizational change, and process improvement.

Paul's work experience began with an internship at Unilever.

Paul Poels has a diverse education history. Paul obtained a Digital Marketing post doc education from Beeckestijn Business School in 2013-2014. In 2008, they completed a McKinsey Mini MBA from Kellog, Wharton. Their undergraduate studies took place at Eindhoven University of Technology from 1993-1999, where they earned a degree in Industrial Engineering and Management Science. Prior to that, they completed the first year of their studies in Applied Physics at Delft University of Technology in 1992-1993. Paul also attended VWO - Gymnasium from 1986-1992. In addition, they recently obtained a certification in NLP from ICM opleidingen & trainingen in 2021.