Tracy West

Throughout Tracy’s career, an inquisitive drive has pushed her to roll up her sleeves and seek out what makes brands soar. With more than 15 years of design experience, she has lead integrated experiences for BMW, International Paper, Knoll, MINI, Perkins+Will, Sappi Fine Papers, Second City, and USG. From her early days with Petrick Design to her current role as Creative Director at 50,000feet, her experience extends across consumer retail, corporate communications, brand identity and digital. Her work has been recognized by Communication Arts, Print and HOW magazines, Black Book AR 100, The Art Directors Club, American Institute of Graphic Arts and The Society of Typographic Arts. Tracy is a graduate of The School of Design at Rochester Institute of Technology and has served on the board of AIGA Chicago.