Valerie McCormick

VP, Development & Retention at Aimbridge Hospitality

Valerie McCormick is Vice President of Development and Retention. In her role, Valerie identifies and pursues partnership opportunities with hotel owners and new ownership groups in leading retention efforts for Aimbridge.

Valerie brings with her a wealth of experience overseeing successful expansions, cultivating key industry relationships, and optimizing market knowledge to earn quantifiable results. She has more than a decade of industry experience, having most recently served as Regional Vice President of Choice Hotels International, where she was responsible for the enhancement and development of brands like Sleep Inn, Comfort Inn, Comfort Suites and Mainstay Suites in the new England region. She has also previously served as a Co-Founder of Lotus Consulting Services, Director of Development for New England at Wyndham Worldwide and Director of Franchise Sales for the Mid-Atlantic Region at Realogy Franchise Group. She began her career at Wyndham Worldwide, where she served first as an International Licensing Coordinator in Contract Administration prior to becoming the Franchise Development Manager for the Northeast Region. Valeria received a Bachelor of Arts degree from Ramapo College of New Jersey.


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