Sam Waters

Sam Waters is an experienced professional in digital analytics and marketing, currently serving as a Digital Analytics specialist at Gambling.com Group and a Tracking & Analytics Specialist at Aimfor since 2023. Previously, Sam held positions including Web Analyst at Finixio, Digital Analyst at Mr Green - Part of William Hill, and Senior Data Consultant at Brandwidth. Earlier roles include Paid Search Account Manager at Merkle | Periscopix and Marketing and Communications Executive at Kantar Retail. Sam started a career in marketing with an industrial placement at GSK, collaborating with marketing teams for consumer healthcare brands. Sam holds a Bachelor of Science (BSc) in Marketing from Newcastle University, obtained in 2016.