Samantha Etane

Samantha Etane is an experienced professional in social media management and strategy, currently serving as the Manager of Social Media Operations and Manager of Social Media Strategy at Air Canada since July 2021. Prior to this role, Samantha worked at OLIVER Agency as a Social Media Manager for Unilever's U-Studio from February 2020 to July 2021. Samantha's background includes positions as a Social Media Specialist at Nestlé and BMO Financial Group, as well as a Strategic Planning Trainee at Havas. Samantha began a career in social media as a Social Media Coordinator for Congrégation de Notre-Dame. Samantha holds a Graduate Diploma in Communication and Media Studies and a Bachelor's Degree in Film Studies, both from Concordia University.