Magdalena Ortega is an experienced marketing professional with a diverse background in digital and online marketing. Currently serving as Global Campaign Manager and previously as Online Marketing Manager at AirPlus International within the Lufthansa Group since October 2018, Magdalena has successfully led marketing initiatives to optimize performance and enhance brand visibility. Prior experience includes roles as Web Marketing Consultant at Marengo Marketing srl, Digital Marketing Coordinator at Astrata Europe, and Marketing Strategy Specialist at Aida Direct / Lowe SSP3, where strategic planning and data analysis played crucial roles in developing effective campaigns. Magdalena’s academic credentials include a Master of Science in International Business with a focus on Strategic Marketing and Organisation from Maastricht University and a Bachelor of Science in Business Administration with a specialization in Economics from Universidad de los Andes.
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