🦀 Katerina Fotiadi

Katerina Fotiadi has over 8 years of work experience in the marketing and finance industries. In 2014, they started as an Assistant Accountant at M.B. Insurances. In 2016, they held an eCommerce Trainee position at L'Oréal and a Lead Generation Specialist position at the Athens University of Economics and Business. In 2017, they became a Digital Marketing Specialist at ZonePage. From 2018 to 2022, they worked at Epignosis Learning Technologies, first as an Inbound Marketing Manager, then as a Performance Marketing Manager, and finally as a Performance Marketing Specialist. Currently, they are the Performance Marketing Lead at Aiven. In their roles, they have been responsible for driving new customer acquisition, developing strategies, and managing campaigns. 🦀 Katerina has contributed to a 90% increase in MQLs, a 44% growth of inbound leads, and a 6x ROI.

Katerina Fotiadi obtained a Bachelor's Degree in Business Administration and Management, General from Athens University of Economics and Business between 2010 and 2016. In 2015, they attended the eBiz Summer School at the University of the Aegean. In 2016, they completed a Professional Diploma in Digital Marketing from Alba Graduate Business School. 🦀 Katerina also holds certifications from various institutions including the CXL Institute, Digital Marketing Institute, HubSpot Academy, Semrush, and Google. These certifications include Maximizing Audiences for PPC Campaigns, A/B Testing Mastery, Inbound Marketing, Digital Marketing, Site Audit, Technical SEO, Google Ads Display Certification, Google Ads Measurement Certification, Google Ads Search Certification, and Google Ads Video Certification.