Lucia Fallavena

Lucia Fallavena has a diverse range of work experience in the field of product marketing. Lucia has held roles at various companies and organizations, showcasing their expertise and skills in driving demand, adoption, and overall product success.

Their most recent position was as a Senior Product Marketing Manager at Aivo, where they were responsible for developing effective launch strategies for new products and collaborating with cross-functional teams to plan routes to market. Prior to that, they served as a Columnist - Product Marketing at Cursos PM3, where they shared their insights and knowledge in the field.

Lucia Fallavena has also been an Insider member of the Product Marketing Alliance, a community dedicated to promoting and elevating the role of product marketing. Lucia obtained a Product Marketing Certification from the organization in 2021.

Lucia has gained significant experience in senior product marketing management roles. At Albacross, Lucia owned the go-to-market plan for new products and worked closely with various teams to build effective launch strategies. Similarly, at Rocket.Chat, they independently drove impactful go-to-market launch strategies, conducted customer research, and contributed to a significant increase in sales win rate and sign-ups.

Before their senior positions, Lucia Fallavena founded their own content agency called Who Runs The Words. Lucia provided content marketing and brand strategy services to leading B2B and SaaS brands, resulting in a 30% average increase in organic traffic for clients.

Earlier in their career, they worked as a Digital Marketing Manager and Analyst at Cabify, a transportation network company, where they designed marketing strategies and implemented AB tests to improve customer acquisition and retention.

Lucia Fallavena's work experience also includes time at Google as a Data Annotator, supporting the linguistic system behind the search engine, and at Preply as a Country Manager, where they developed and executed go-to-market strategies for Brazil.

Their career began as a Marketing Associate at CIM-TEAM Latin America, where they managed digital marketing campaigns and implemented a content marketing strategy.

Overall, Lucia Fallavena's work experience demonstrates their expertise in product marketing, their ability to drive results through effective strategies, and their dedication to elevating the role of product marketing.

Lucia Fallavena's education history is as follows:

Lucia Fallavena is currently pursuing an MSc in International Marketing & Brand Management at Lund University, starting in 2021. Additionally, they obtained a Product Marketing Certified degree from Product Marketing Alliance in 2021, with a field of study focused on B2B Product Marketing.

In 2020, Lucia Fallavena attended CXL and obtained a degree in Digital Psychology And Persuasion, with a specialization in Marketing and Psychology.

From 2012 to 2017, Lucia Fallavena attended the Federal University of Rio Grande do Sul and completed a Bachelor of Business Administration (BBA) degree, with a field of study in Business, Management, Marketing, and Related Support Services.

In 2013 and 2015, Lucia Fallavena attended Senac Brasil and obtained a Bachelor of Technology (BTech) degree in Marketing/Marketing Management, with a general focus.

In addition to their formal education, Lucia Fallavena has several additional certifications. Notable certifications include Section4 Certified Product Positioning from Section4 in April 2022, Product Marketing Manager Certification (CPMM) from Product Marketing Alliance in March 2021, and Product Marketing for Technology Companies from CXL in January 2021. Lucia has also obtained certifications in Digital Psychology Specialist, Heuristic analysis frameworks for conversion optimization audits, and Applied Neuromarketing from CXL in 2020. Furthermore, they hold certifications in various marketing-related topics from institutions such as LinkedIn, Yoast.com, LinkedIn e-learning, NASBA, and ADVB/RS, among others.