Alan Newman Research
Kinsey Gimbel is an experienced research professional with a robust background in qualitative research and customer experience. Currently serving as the Director of Qualitative Research at Alan Newman Research since August 2020, Kinsey previously held multiple leadership roles at Fors Marsh Group from June 2010 to July 2020, including Director of Qualitative Methods and Director of the Customer Experience Division. Starting the career as a Research Associate at Macro International from 2001 to 2010, Kinsey has cultivated a comprehensive skill set in research methodologies. Educational qualifications include a Graduate Certificate in Survey Design and Data Analysis from The George Washington University, an M.P.A. from the University of North Carolina at Greensboro, and a B.A. from Guilford College.
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Alan Newman Research
Learn more at www.anr.com Alan Newman Research (ANR) is a full-service market research firm founded in 1978 and located in Richmond, VA. We specialize in business and consumer research to determine attitudes and opinions, advertising effectiveness, corporate image and awareness, market positioning and new product development. Our clients span a range of industries, including state and federal government, healthcare, advertising, financial services, retail and consumer goods, travel and tourism, real estate, and education. (Visit www.anr.com/our-clients/ for ANR’s current client roster.) Our research staff will partner with clients throughout the research process – from project design to presentation of actionable findings. The qualitative team – featuring 6 experienced moderators who collectively conduct hundreds of focus groups and IDIs each year – utilizes traditional and contemporary research techniques to collect data and generate insights that meet the individual needs of each client. They will dive deep to identify the emotional and rational responses that give you real insight into how people perceive your brand. Our quantitative team possesses the capability to fulfill research objectives and designs of any scope, from conducting specialized small-sample B2B surveys to large-scale (50,000+) consumer research surveys. ANR also features the Richmond Focus Group Center. A spacious, modern facility used exclusively for conducting qualitative research and usability testing,this state-of-the-art space is Richmond’s premier facility for conducting B2B and consumer research. Recognized as the Top-Rated Facility in Richmond by the Impulse Survey of Focus Group Facilities, it is conveniently located and fully outfitted. *ANR is listed on the General Services Administration’s (GSA) schedule, has been awarded CMS CRC IDIQ contracts, and is a SWAM certified Virginia small business.