Serena Tenti

Serena Tenti is a skilled professional with extensive experience in CRM and digital marketing, currently serving as a Commercial CRM Expert at ALD Automotive Italia since March 2022. Prior roles include working as a Digital & CRM Account at OMD Italy for key client Renault Italy, where responsibilities encompassed CRM strategy implementation, digital campaign management, and strategic analysis. Previous experience also includes positions at Saatchi & Saatchi, managing digital marketing for Toyota Motor Italy, and at Wunderman, focusing on digital advertising and CRM strategies for Jaguar Land Rover Italy. Early career experience included a marketing and sales internship at Couptessa. Serena Tenti holds a Master of Science in General Management and an undergraduate degree in Economics and Business Management from Università Bocconi.