Tafadzwa Goremsandu

Tafadzwa Goremsandu is a Marketing Data Scientist at Google via Algomarketing since June 2023, focusing on optimizing marketing funnels, measuring performance, and utilizing machine learning for attribution of marketing engagement. Previously, Tafadzwa served as a Senior Data Scientist and Data Scientist at Persado from January 2018 to February 2023, where responsibilities included designing online marketing experiments and conducting advanced data mining for insights. Earlier experience includes a Data Analyst role at PSG Group from July 2014 to December 2017, where data management and analytical reporting were key functions. Tafadzwa holds an MSc in Data Science and Analytics from Brunel University London, awarded in 2017, and dual BA Hons degrees in Economics from the University of East London and Duquesne University, completed in 2013.