Marianella Domínguez Abascal

Marianella Domínguez Abascal has a diverse work experience in various companies. In their current role as a Digital Content Planner at Alkemy enabling evolution, they conduct research and analysis of the environment, develops brand strategies, and generates content for brands.

Prior to this, they worked as an Assistant Marketing at FirstFit® from June 2019 to January 2021. Marianella'sresponsibilities included creating monthly content for three social media platforms, resulting in a significant increase in followers. Marianella also planned monthly webinars and organized two in-person events per month.

Marianella has previous experience as a Trainee at Agencia EFE where they prepared impact reports for Spanish sports and athletes, covered press conferences, and wrote news articles for local media.

Marianella also worked as a Producer at NBCUniversal Media, LLC from May 2016 to September 2017, where they produced sponsorships for markets in South and Central America and coordinated commercial integrations with various channels.

Furthermore, they completed a Marketing Internship at E! Networks from October 2014 to August 2015, supporting the production of sponsorships, commercial integrations, and creative copywriting.

Marianella'searlier experience includes working as a Junior Producer at UNION RADIO from June 2013 to September 2013, where they supported live sports coverage on social media, wrote daily summaries for various sports, and authored opinion articles for the station's website.

Marianella Domínguez Abascal completed a Master's degree in Sports Marketing Management from ESIC Business & Marketing School in the academic years 2017-2018. Prior to that, they pursued a Bachelor's degree in Social Communication with a focus on Advertising and Sports at Universidad Monteávila, from 2011 to 2016.