Debbie Merlino

EVP, Client Relationships, Agency at Allegiance Software

Debbie Merlino is the EVP, Client Relationships, Agency at Allegiance Software. Debbie has over 25 years of experience in marketing and advertising, including P&L responsibility. Debbie has successfully managed local advertising programs for a wide variety of independent retailers in diverse markets. Debbie has also been responsible for developing and overseeing the implementation of newspaper insert, direct mail, ROP, radio & television broadcast advertising, as well as in-store collateral and POP.

In 2007, Debbie conceptualized and launched the One Touch Marketing initiative, which increased retailer participation in the direct mail program by 107%, and in the newspaper insert program by 21%. Additionally, they have provided consultations to over 100 retailers in the areas of advertising and merchandising. Debbie has also promoted advertising programs and educated retailers via small- and large-scale live presentations, trade shows, printed materials, and conference calls.

Debbie Merlino has a B.S. in Journalism/Public Relations from Suffolk University.

Debbie Merlino reports to Rich Aukland, CEO. Some of their coworkers include Cara Ferraro - EVP, Agency Services, Brian Rogel - VP, Client Relationships, Agency, and Liz Lowe - VP, Client Relationships, Agency.


Org chart