Joe Goldberg

Brand Strategy Lead at Santander UK

Joe Goldberg has a diverse work experience, starting in 1999 with the Labour Party's Election Unit. Joe then worked as a Senior Brand Manager at Mars Confectionery and later at Mars. Joe transitioned to the role of Brand Consultant at Added Value, followed by the position of Brand & Marketing Consultant at Clear. Joe then worked as a Consultant in Brand Strategy at Branded and as an Associate at Mimo Brands. Joe then joined Calling Brands as a Senior Consultant, where they led various projects including rebranding Matrix SPS and developing the Great Britain's Brand Story as a Tourist Destination. Joe then served as the Director of Brand at ENGINE UK before taking on their current role as the Brand Strategy Lead at Santander UK.

Joe Goldberg's education history includes obtaining a Marketing degree from the Marketing Week Mini MBA program with Mark Ritson in 2020. In 2001, they completed an MSc in Public Policy at The University of Edinburgh. Prior to that, they earned a BSc in Politics & Sociology from the University of Bristol in 1999. Additionally, Joe obtained certification as a Prof G Certified Brand Strategist from Section4 in 2021.

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Timeline

  • Brand Strategy Lead

    September, 2019 - present