Erica McBride

Erica McBride, CIP, is an experienced Customer Experience Manager at Allstate Canada, focusing on integrating customer feedback into company practices to enhance service delivery. Previous roles include Senior Manager positions at Loblaw Companies Limited and President's Choice Financial, where strategic training and quality assessment methodologies were implemented to improve customer interactions. Erica's extensive tenure at TD spanned multiple managerial positions, emphasizing customer experience enhancement across various financial services sectors. Erica holds a Bachelor of Arts from Trent University and a Master of Arts from the University of Windsor, along with professional qualifications from the Insurance Institute of Canada.