Carly Smith Costello

As Chief Marketing Officer, Carly works to help millions of people around the world discover AllTrails and be inspired to get outside. Carly leads AllTrails’ highly data-driven marketing team, leveraging digital and traditional channels to reach new people and empower them to experience the goodness of the outdoors. Carly brings a broad range of brand and performance marketing experience and previously led marketing at Minted and e-commerce marketing at Levi Strauss.