Paula Dizy Herrero

Paula Dizy Herrero is a Senior Digital Performance Analyst at Allurion Technologies, specializing in data analysis of digital marketing campaigns and customer journeys since April 2022. Previous experience includes managing global branding and performance digital campaigns as an Account Manager at paragone.ai, consistently exceeding e-commerce targets. Paula has also held key roles such as Performance Executive at EightBar, Digital Manager at UPartnerMedia, and Media Planner Trainee at Starcom, where analytical skills and strategic planning contributed to successful campaign outcomes. Educational qualifications include multiple degrees in Digital Marketing and Analytics from esteemed institutions like ESIC Business & Marketing School and IEDGE Business School, alongside a foundational degree in Advertising and Public Relations from Centro Universitario Villanueva.