Tim Dykes

Tim Dykes is an accomplished professional in the fields of commercial and digital operations, product innovation, and strategy design, currently serving as the Director of Commercial & Digital Operations at Allwyn UK since July 2025. Previously, Tim held key positions at Entain as Director of Product Innovation, and at Ladbrokes Coral as Head of Innovation, where significant contributions included the establishment of the Ladbrokes Innovation Lab and the introduction of pioneering features such as the accumulator tracker and Bet Receipt Scanner. Tim's career also encompasses strategic consulting for reputable companies like Barclays and Newsquest, along with editorial roles in sports journalism at News UK and UEFA. Tim holds a Bachelor of Arts in Journalism, Film & Broadcasting from Cardiff University.