Isabela Meirelles

Isabela Meirelles is a seasoned marketing and communications professional with extensive experience at Alpargatas S.A. as a Senior Brand and Communication Analyst for Havaianas Brasil since April 2023, overseeing the management and execution of integrated brand campaigns. Prior to this role, Isabela worked at Nestlé as a Junior Analyst focused on E-Commerce and CRM, where responsibilities included developing CRM strategies, coordinating loyalty programs, and ensuring customer experience excellence for brands like Nescafé Dolce Gusto and Starbucks at Home. Earlier in the career, Isabela gained experience in brand management and market analysis during an internship at Nestlé and held administrative and asset management internships at Bradesco. Isabela holds a degree in Administration from the School of Economics, Business and Accounting at the University of São Paulo.