Scott Wilkinson

Scott founded AlphaVu because he was frustrated with the divisiveness and negativity of culture. Through research and experience working in competitive retail politics on the national stage, he knew much of the problem arose from how marketers mathematically analyzed their audiences - by reducing them into ever smaller segments defined by superficial attributes. At the same time, he believed they weren’t really harnessing the vast amounts of online data available. Scott became interested in analyzing this online data using social network analysis as a method to understand how people are connected, and how they access and share information. He also looked to high-frequency trading systems on Wall Street as a guide for how they can collect and process data to make decisions quickly and based on sound analytics.

Before founding AlphaVu, Scott worked in both public policy and electoral campaign positions on the local, state, and federal levels. Scott also served as an executive in private companies working in market research, RFID technology, and biometrics.