Manuela Gomez Hoyos is an accomplished professional with extensive experience in digital business management and trade marketing. Currently serving as Gerente de negocio digital at Alpina since February 2020, Manuela has held various leadership roles, including Gerente de trade marketing and Ecommerce Key Account Manager. Prior to Alpina, Manuela worked at Merqueo as Category Manager for dairy products and beverages, and as a Trade Marketing Executive. Early career experiences include serving as Executive Assistant at Alberto Preciado y Asociados SAS and an internship at HBI Banca de Inversión | Helm Group, focusing on corporate presentations and financial research. Manuela holds a Bachelor of Business Administration from CESA and has pursued academic studies at California State University, Fullerton, and LIM College.
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