Elisabetta Aiello

Elisabetta Aiello has a diverse and extensive work experience in marketing and digital roles across various companies. Elisabetta has held high-level positions such as Vice President Marketing and Digital for Starbucks MENA and Turkey regions at Alshaya Group, where they were responsible for marketing and innovation strategies, including digital customer experience and colleagues' experience. Prior to that, they worked as a Marketing, Product, and Digital Director for Starbucks MENA. Elisabetta also worked as a Freelance Strategic Marketing Consultant and took a career break.

Earlier in their career, Elisabetta worked at Travis Perkins plc as the Group Customer and Omnichannel Director, where they played a key role in the group's digital journey and focused on customer-centric and insights-driven approaches. Elisabetta also worked at METRO AG, where they held various roles, including Global Director Marketing Transformation and Global Head of Multichannel Marketing (Digital Marketing Leader). At METRO Cash & Carry China, they worked as the China Integrated Marketing Strategy and (ad interim) Marketing Director, contributing to reshaping the customer experience and reorganizing marketing and branding functions.

In their early career, Elisabetta gained valuable experience at Ferrero, focusing on shopper and channel marketing management in impulse channels. Elisabetta also worked at Deutsche Bank as a Junior Marketing Manager, specializing in customer activation and retention, as well as branding.

Overall, Elisabetta Aiello's work experience showcases their expertise in marketing, digital strategy, customer experience, and leadership roles in multinational companies.

Elisabetta Aiello completed their Master's degree in Business administration from Università Cattolica del Sacro Cuore between 1994 and 1999. Prior to that, they obtained a Diploma di Maturita' scientifica from Liceo Scientifico between 1988 and 1993, specializing in sciences.