Zahra Rajani currently serves as Chief Strategy Officer at Altavia - North America, a retail marketing performance and productivity company, beginning in November 2023. Previously, Zahra held the position of Chief Strategy Officer at CloudRaker from May 2021 to July 2024, focusing on unified commerce and productivity platforms, and co-founded Relevance Collective, where Zahra was Chief Operating Officer from April 2017 until its acquisition by Altavia. Earlier experience includes roles as COO & Partner at Jackman, Senior Director at CGI, and SVP of Communications at Myca Health Inc. Zahra's career began at Cossette as a Senior Communications Specialist and includes a pivotal role at Cesart leading marketing creative services. Zahra holds a Bachelor of Science degree from McGill University, completed in 2001.