Alterra Mountain Company
Marc Verity is an experienced marketing professional currently serving as CRM Manager at Alterra Mountain Company, where responsibilities include developing innovative CRM strategies, overseeing the Ikon Pass Mail program, and leading a team of specialists. Prior roles include Email Marketing Specialist, where Marc supported the CRM marketing calendar and optimized campaigns, and Interactive Marketing Assistant at Sugarbush Resort, focusing on email marketing and website management. Additional experience encompasses internships in graphic design and event management in the sports sector, as well as tour management for various artists. Marc holds a Bachelor's Degree in Sport Management from Lasell University and a comprehensive background in Music Business from Berklee College of Music.
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Alterra Mountain Company
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Alterra Mountain Company is a family of 17 iconic year-round resorts, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational outdoor brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Snow Valley Mountain Resort in California; Schweitzer in Idaho; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Mont Tremblant in Quebec and, Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtnco.com.